Advocacy Investing

Advocacy Investing®, the next generation of Socially Responsible Investing®.

Advocacy Investing®  is a proprietary approach to values-based investing where securities are selected by exacting financial and governance standards, as well as criteria reflective of each investor’s unique social and environmental concerns.

The Advocacy Investing® approach meaningfully speaks to one’s own values. It is customized to you, practical, and it can drive change.  Whatever your passion may be, green investing, broader ESG investing, or making sure your investments promote the social values you believe in, this proprietary method of investing can be customized for you.  

Unlike many traditional Socially Responsible Investing or (SRI) platforms the Advocacy Investing® strategy can benefit any individual or institution committed to supporting companies whose social and environmental behavior reflects their own values.

For more information on how we can help you set up a personalized portfolio using our proprietary methodology please reach out to us today for a free consultation.


Traditional Socially Responsible Investing (SRI) screens out “sin stocks.” most socially responsible mutual funds afford socially conscious investors with modest investable assets an opportunity to give voice to their values. But portfolios that are not broadly diversified may not deliver the highest risk-adjusted investment returns. For this reason, mutual funds are unlikely to reflect any specific investor’s core beliefs or mission. For clients with significant investable assets, the Guardian Rock team believes there is a better way.

ADVOCACY INVESTING® provides the investor with a highly personalized approach to investing that directly reflects the investor’s core beliefs and values.

ADVOCACY INVESTING® provides the investor with a highly personalized approach to investing that directly reflects the investor’s core beliefs and values

Collaborates with the investor to use a best-of-class or "positive screening" approach to security selection. Screening for positive company behaviors in the areas of social justice which includes human rights, employment practices, diversity, respect for the environment among others.

Respects Modern Portfolio Theory by maintaining optimal diversification in portfolios.

Customized to reflect the client’s core values and principles.

The Advocacy Investing® strategy seeks to minimize diversifiable risk because it does not rely exclusively on exclusionary screening processes like traditional socially responsible investing (SRI) often does.

When traditional SRI limits industries in a portfolio, it may become less diversified, and as a result, more volatile. Advocacy Investing seeks to maximize risk-adjusted returns by selecting securities with exacting financial and governance standards as well as criteria reflective of each investor's unique social and environmental concerns.

Manages each client’s unique portfolio, taking SRI and ESG to the next level.

Dynamically enables investors to leverage their portfolios to drive their personal values.

Accommodates industry exclusion where an investor's philosophical or religious beliefs require it, with an appropriate portfolio, adjustment to attempt to mitigate risk.

The Advocacy Investing® strategy empowers socially responsible individuals and organizations to invest their money in business enterprises that actively reflect and promote their own values and beliefs.

The Advocacy Investing® approach accommodates exclusionary screens where the investor's philosophical or religious beliefs require them. But it goes beyond negative screening to positively align the portfolio with the investor's core convictions.

Investment Process

Guardian Rock uses a disciplined investment process in managing each client portfolio to achieve specific financial goals. The firm seeks to maximize total-return or income production depending upon each client’s unique needs and investment objectives.  This means that in many cases we are not striving to beat a particular index but rather achieve particular client goals.

Our investment philosophy centers on the customization of each investor’s portfolio to meet their specific financial goals. We begin first with the individual and work collaboratively with each of our clients to arrive at what is important to them to establish a plan and goals for their financial future.

Next, we assess the client’s risk tolerance, cash flow requirements, time horizon, tax considerations, and expectations for long-term portfolio growth. This information is then used to determine the appropriate mix of securities and liquid cash or cash equivalents to be held in each account.

From there, we design and execute portfolios aimed at accomplishing those objectives. Our goal is to realize our clients’ investment objectives while furthering their values and organizational missions.

We operate from a core belief that the market is a complex, adaptive system. While we believe in-depth, quantitative analysis is helpful and, in fact, necessary, over-reliance on quantitative measurements can expose portfolios and their owners to unintended risk. As such, we consistently employ both fundamental and quantitative analysis.  We use this analysis in combination with our team’s decades of experience across varying market cycles in an attempt to generate specific investment outcomes. Constant change is a primary theme in the marketplace.  Thus an innovative mindset, prudent adaptation, and deep thought are required disciplines at Guardian Rock Wealth. Using these values and philosophies as our guide, we provide financial planning across the United States to people and organizations of all types and backgrounds.


Managing Our Clients Portfolios Strategies

While each of our clients has their own unique set of goals and objectives, we manage all of our clients’ portfolios according to several universal investment strategies that we believe are crucial to financial success:

Long Term Investment

We generally invest for the long-term. This means that we purchase securities that have the potential to provide an attractive level of return over long periods of time. This allows us to look past the market’s short-term, sometimes volatile ups and downs and concentrate on achieving our clients’ long-term objectives.

Industry Demographic

When setting industry sector weights we first look at the larger demographic and secular trends affecting the economy, and then actively target those sectors best positioned to take advantage of developing trends.

time tested criteria

We use time-tested criteria to determine appropriate entry and exit points for each of our selected securities. this mitigates the potential risk  of “chasing” a stock on the way up as well as the kind of “panic selling” that can so easily undermine portfolio performance. We have found that focused research and strict discipline are critical to executing an effective long-term investment strategy.


proprietary process

Once portfolio candidates are selected, we may also employ our proprietary process for Advocacy Investing® and ESG clients. Based upon the client’s specific criteria.

Risk Management

Our clients realize that any participation in the market carries with it a certain amount of risk. While risk can not be eliminated from stock market investments, at Guardian Rock, we believe it can be mitigated to an extent by employing prudent and professional management.

We employ many risk management strategies in the management of our equity portfolios including to utilizing specific strategies and tactics designed to buffer downward moves in the broader equity market which may include partnering with our institutional banking partners on our client’s behalf.  We would note that many of the traditional risk  management techniques that worked well a decade ago, no longer control for downside risk as they did at one time.  Strategies such as adding fixed income (bonds) as a form of risk mitigation no longer works in the way it once did and may actually be detrimental to some clients.  

We may, from time to time, alter our long-term sector strategy in response to changing market conditions.  We use fixed income as a ballast to the portfolio to mitigate overall risk, however, we stress that the role of traditional fixed income has significantly changed over the years and no longer offers the same downside protection or income generation that it once did.  As a result, we may use other strategies to add downside protection in addition to traditional fixed income.

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