In my experience, attempts at market timing are often a futile endeavor. Long-term investment success tends to come not from predicting everything that will happen perfectly,

In today's volatile market, even seasoned investors can fall prey to knee-jerk reactions that erode long-term returns. Our latest article,

Warren Buffet has said that we will see who is wearing a bathing suit when the tide goes out. We have enjoyed two years of remarkable...

Start your year with purpose: A comprehensive guide to setting yourself up for financial success: When it is important – have a...

In the early 1950s, computers were the size of buildings and used fragile vacuum tubes that consumed enormous amounts of power and generated a lot of heat. A former IBM Chairman once said, “I think there is a world market for about five computers.”   

Warren Buffet has said that we will see who is wearing a bathing suit when the tide goes out. We have enjoyed two years of remarkable growth in the equity markets while the bond markets h

December 3, 2024 John Browning, MBA and CSA® | CEO, Principal I hope all who read this have had a good Thanksgiving holiday and that you enjoyed many things that money cannot purchase,

Searching For Clarity: How Maintaining Perspective Amidst the Noise Can Help You Position Yourself

I am acutely aware that some of you may feel your entire world depends on the market.  One of the most significant things we help people with at Guardian Rock Wealth is to put them in a position where scary markets are seen as opportunities rather than spooky omens of doom and despair.

Recently, one of my coaches suggested for the fourth time that I try the

There is a scare prank that my daughter showed me on her social media where one person acts as if they see something scary, causing the person they are with to react the same way. The prank is amusing albeit maybe

Throughout history, widely held beliefs have been proven incorrect. In the 19th century, for example, Scurvy was believed to have been caused by bad weather, poor hygiene, and a number of other things.

While we, as business owners, tend to be very good at managing and building planning for our lives after owning the business, whether forced due to illness or injury or by choice to exit into a more restful pace of life can become an afterthought that causes us to miss out on our best

When I first learned to ski, I was a kid in West Virginia. I did not have anyone giving me lessons. My friends and I rode the ski lift to the top of the mountain, and as I stood on those awkward ski boots mounted on those two small slick sticks, I realized one major issue. I had no idea how to stop.

Remember back to when you were a kid riding that roller coaster? O.K., maybe it was last week. You slowly rise from ground level. Remember that “click clack’ “click clack’ that got slower and slower

<p>you can have the computer read it to you while you do something else that requires your eyes to focus. Maybe you are having your car drive you to work while you read this if you are a Tesla owner and are taking advantage of their free one-month trial of full self-driving. Your groceries may be waiting for you at the store to be picked up or delivered to your front door.  Your refrigerator and pantry may have ordered those groceries for you,...

In the early 1950s, computers were the size of buildings and used fragile vacuum tubes that consumed enormous amounts of power and...

<p>The Mag Mile on Michigan Ave or The Mag Seven on Wall Street When we lived in Chicagoland, one of our favorite things to do was to walk the “Magnificent Mile,” shop at overpriced opulent shops, eat some overpriced Garrets Popcorn, and enjoy each other’s company.  It was worth a little extra spending, and arguably, [&hellip;]</p>

<p>If you were like me as a kid, you may remember the epic tug-of-war battles by the big oak tree over a mass of mud. The winner got to stay clean, albeit with a few rope burns, and the losers, well, they got that sticky mud all over them. It was all about bragging rights, but in the long term, we all knew we would be clean before long. We would pull with everything we had, teasing each other as the rope strained. Ultimately, it didn’t m...

<p>As you stand on the shore watching the ocean for a few minutes it can be difficult to determine if the tide is coming in or going out. Over a bit more time things become a bit more apparent and you can look at frames of reference to determine what is happening a little quicker than just letting it happen. The economy and the markets can be similar, albeit much more complex.</p>